Helping your business return to profitable growth.
At Primrose, we’ve always viewed problems as opportunities because we replaced the word “scared” with “excited”.
It’s that excitement at every new challenge that powers our business and, by extension, will power yours.
What We Do
We help businesses through short term difficulties to ensure that they return to sustainable growth and profit. We’re not afraid of tough decisions because we pride ourselves on our courage, honesty and integrity.
We work closely with management teams to inject fresh ideas and fresh capital. Through strategic and operational excellence, we can help solve the most complex problems and turn what were once weaknesses into strengths.
Our Approach
The Deal
For us, the deal isn’t the end of the process, it’s the beginning.
Once it’s been agreed, we work in partnership with senior management effectively, efficiently and enjoyably. We don’t just invest capital, we invest ourselves – our skills, energy and combined wealth of experience. Together, we work hard to implement successful and transformative business strategies.
Find the value
We always look at the bigger picture because very often, the problem isn’t what it first appears to be, so the solution isn’t either.
We dig deep to unearth real value, which is how we make lasting improvements. For us, every new project is a blank canvas, so we’ll consider any ideas that take us in the right direction. Experience has taught us that our minds are like parachutes – they work best when they’re open.
Clear communications
We speak like real people, with warmth, intelligence and clarity. We never resort to corporate jargon because transparency in business starts with the way we express ourselves. We use the same language with our business partners as we do with our friends and family.
Investment Criteria
We’ll consider minority or majority equity stakes but each business must have the following:
- People we like, trust and respect.
- Headquarters in the UK
- Minimum revenue levels of £750,000 p.a
- A clear and sustainable market position
Our key Sectors
Cleaning
Media
Co-Working
What Our Clients Say
Get in touch
Are you looking for ways to inject fresh ideas and capital into your business through strategic and operational excellence? Just reach out to us — we’re here to help!
